About me
A Product & User Experience Designer with a background in Digital Marketing who is eager to blend my ability to build brands with my user-centric mindset
Experience
UX Designer
Delivered an enhanced user experience through a custom created design system to establish consistency within the design patterns and brand identity on the web application.
Carried the product through scoping constraints, tight deadlines, and agile goals while utilizing the design-thinking process to create a cohesive, intuitive platform for users.
Partnered closely with engineering, investors, and stakeholders to ensure consistency across interactions and visual style.
Designed strategies to solve user's pain points through persona creation, journey mapping, A/B testing, cognitive walkthroughs, wireframing, and prototyping to create an increase in usability on the website in less than a year, which rose the overall user conversion rate by over 50%.
Created an end-to-end web application from discovery to high fidelity mockups which successfully helped to seed more than $1 million in funding within my first year.
Promoted August 2021 to User Experience Designer
Designer & Digital Media Specialist
Applied design thinking to incorporate interactions within various forms including illustrations, graphics, and flyers to build hype and maintain engagement with target users.
Created a comprehensive design system across email marketing ads, social media graphics, and web responsive assets in order to establish consistency across all media channels.
Developed new partnerships with basketball players within the youth industry while growing all social channels by 20% in 3 months.
Innovated ways of creating hype for the social channels through visual storytelling and and graphic design in turn increasing overall user engagement by over 50%.
Head of Marketing
Created the brand identity for MyBirthday through visual styling, optimizing the onboarding experience, and creating consistency across the website and application.
Helped web developers with the creation of the original platform by creating low and mid fidelity wireframes alongside a web designer while also supplying creative materials to the rest of the marketing team.
Increased overall web traffic and conversions through SEO enhancements leading to 2000 new user sign ups, 150 restaurant partnerships, 10 influencer partnerships, and driving sales records within 6 months
Utilized tools like Adobe Creative Suite, Photography, Video, Google SEO,Facebook ads, Google ads, and Instagram ads to increase brand awareness.